Loss of facial volume is part of the ageing process. The skin becomes less springy and the skin lax. With a less density the facial contours are not as well defined and without as much fat the skin can look dull and saggy. Other contributing factors are sun exposure, hormonal changes, genetics, diet and prolonged stress. Enhancing facial volume can be very subtle and help to define the cheekbones and jawline giving a fresher and more youthful appearance.